Another Faith Film Shocks Hollywood with Box Office - War Room Opens in Second Place

The faith-based drama War Room delivered a terrific opening in second place despite playing in only 1,135 locations as the Sony release grossed an estimated $11M. The PG-rated movie, which beat Compton (this week's #1 title) in theaters on Friday, had a robust $9,692 per screen average.

War Room, however, was the story of the weekend. Sony's faith-based film from their Affirm division flew so far under the radar that it didn't even get a Cinemascore. But it nearly stole Compton's title and, at the same time, became the biggest hit for the Kendrick brothers. Their modestly-budgeted flicks have a great return on investment. War Room has a reported budget of $3.5M while their 2011 Courageous had a $2M budget, going on to a domestic cume of $34.5. Their 2008 Fireproof had a $33.5M domestic cume on a budget of $500K.

New Faith Film "Beyond The Mask" Hopes to Make Name with Special Effects

A new faith film "Beyond the Mask" is coming to theaters on April 6 bringing history to life with a talented cast, powerful script and quality special effects.

Starring John Rhys-Davies (Raiders of the Lost Ark, Lord of the Rings), Andrew Cheney, Kara Killmer, and Adetokumboh M'Cormack, "Beyond the Mask" features the adventures of William, a leading mercenary for the British East India Trading Company who has just been double-crossed and is on the run in the American Colonies. In order to redeem his name and win back the affections of the woman whose trust he lost, William hides behind a mask in hopes of thwarting his former boss. William must race against time to defuse a plot of historical proportions with help from his beloved Charlotte as well as Ben Franklin.

Written by Paul McCusker with help from "Courageous" scriptwriter Stephen Kendrick, "Beyond the Mask" celebrates grace, liberty, and true freedom that can only be found in Christ.

"It's unlike just about any movie I've ever seen," Kendrick said.

The Christian filmmaker, who co-wrote "Fireproof" along with his brother Alex Kendrick, went on to praise "Beyond the Mask" for ushering in a new era for faith-based films.

"This movie has more green screen shots and CG effects than any other live action Christian film in history," Kendrick explained. "The real adventure has been their creative climb of that digital Everest."

Hitmakers Behind Courageous and Fireproof Go Independent

The production team behind the hit movies, Courageous, Fireproof and Facing the Giants have launched a new production company.

With the support and blessing of their pastor, Alex and Stephen have expanded their movie making endeavors beyond Sherwood Baptist Church's walls.  Kendrick Brothers Productions has launched an independent movie production company designed to partner with believers across the nation and help train the next generation of Christian filmmakers. The Kendrick brothers plan to make their next movie under this new paradigm.

Pastor Catt said, “Jim and I are blessed to call Alex and Stephen our friends and co-laborers for the Gospel. They will continue to live in Albany and be an active part of the ministry of Sherwood Baptist Church. We love these guys and are grateful for God sending them to our staff over a decade ago. It will be exciting for us to take the steps of faith required to see where God will take us. No matter what lies ahead, this has been an incredible ride for all of us. Our prayers are with them as they pursue future endeavors.”

In a recent update on their site, Stephen posted that filming will begin next week:

Over the last five months we set up a production office, conducted online and live casting sessions, locked in our crew, and scouted the needed locations for the story. Every location is visually rich and completely fresh to us. God has provided an amazing cast of strong believers. Some are new faces to us, others you will recognize from our previous films, and there are a few surprises that many will recognize from the Christian ministry world. The Lord has also provided an excellent crew of Christian filmmakers and film-school interns. Many of them have been praying for God to open the door for them to work on a movie project that honors Him. Our production office is humming along. Lots of buzz. Tons of progress every day. We are very grateful that multiple pastors and churches are working together and surrounding this effort in prayer.

Faith-Based Movies: In Hollywood To Stay?

Deadline has a nice overview of the recent faith-movie trend:

After the strong staying power of this weekend’s God’s Not Dead and the stronger than expected opening of Noah following on the heels of the surprise opening of Son of God earlier this year, is there any doubt anymore Hollywood that if you build it, they will come? That’s three for three … but wait, actually there’s more. Back in 2008, the Kirk Cameron-starring Fireproof took a lot of people by surprise. On a $500,000 budget raised by Sherwood Baptist church, the faith-based picture ended up grossing $33.4M when it was released. They did it again in 2011, when on a $2M budget, Courageous opened to $9.1M and went onto make $34.5M. Before that, in 2004, the Mel Gibson-directed The Passion of the Christ opened to $83.8M domestically and went on to gross $611M worldwide.

“I think that is a smart assumption,” Megan Colligan, president of domestic marketing and distribution for Paramount told Deadline. 

The next heavenly story up will be Heaven Is For Real, based on the 2010 book written by Todd Burpo and Lynn Vincent. The book debuted at No. 3 on the New York Times best-sellers list and then rose to No. 1. Sony purchased rights to the book in 2011 and Randall Wallace (Braveheart) is directing. The movie stars Greg Kinnear (As Good as It Gets). Unaided awareness for the film is pretty low at the moment two weeks out, but with the right marketing campaign, Sony could pull off the fourth faith-based film to open decently.

Affirm Films, which typically gears its features toward evangelical Christians, has the family comedy Moms’ Night Out starring Patricia Heaton, Sean Astin and Trace Adkins opening on May 9, Mother's Day Weekend.  Affirm made $43.9 million stateside with the $18 million-budgeted Soul Surfer in April 2011. On October 3, the Nicolas Cage action film Left Behind about a commercial airline pilot steering his plane in the aftermath of the rapture will be released.  Then on December 12, Fox releases Exodus, which is more along the lines of the big-budget Noah. The Biblical tale in Exodus is that of Moses as played by Christian Bale who leads the Israelites out of Egypt to a safe haven. Will it be epic? It’s a Ridley Scott movie.

So will there be more of these Biblical/faith-based films, and can they be sustainable past their first opening weekends and, more importantly, churn a profit for the filmmakers and distributors? “It’s a good question and I don’t know the answer to that,” said Fox’s Chris Aronson. “As far as sustainability and profitability, it’s hard to say because of the differences in the budgets. There are plenty of examples of faith-based films that have been smartly marketing and targeted to a faith-based audiences that have been successful. It proves that there is an appetite for it, but I think that credibility is an issue as well.” He notes that filmmakers and distribs must be involved in catering toward faith-based audiences. “You can’t pull the wool over the faith-based audiences eyes because they will see it and reject it. And I think (Son of God producers) Mark Burnett and Roma Downey had ultimate credibility because they went directly to the opinion makers in the faith-based community and showed that they had the goods.”

Usually, the way these pictures perform is that they open strong and then fall off. That was the case for Son of God which dropped about 60% in its second weekend, but despite that, this re-edited film from History's The Bible series footage, has grossed $57.9M as of this weekend. 

God’s Not Dead had the third-highest per screen with around $7,714 per screen in its second weekend; third only behind Noah ($12,335) and Budapest Hotel ($9,007). Its per screen average is also above the second weekend of Lionsgate’s franchise in the making Divergent ($6,732). It only fell 1% in its second weekend out. Easter is around the corner. So will it do well through Easter or was this second weekend a fluke? Was it helped by the power of Duck Dynasty (with stars Willie and Korie Robertson) who made an appearance and helped to promote the film?

The lesson to studio heads and marketers is — whether its Noah, God’s Not Dead, Son Of God, Fireproof or Courageous – there is an audience for Biblical films. Perhaps, it takes a thoughtful approach to pull it off. Son of God played well across the country, but Roma and Mark had and took the time to meet with church leaders and listen to them and then incorporate marketing and distribution strategies to open the film to the particular audience.

Tapping into the faith-based audience means speaking directly to these infrequent moviegoers in a way that is credible on a budget that is reasonable. They have proven to be bankable. So, say, a major star anchors one of these — instead of a Kevin Sorbo or Kirk Cameron — and makes a financially-responsible deal for all parties involved, it could prove a new audience for that star and also a nice sum for all profit participants. Also at the same time, these pictures give exhibitors the kind of lower-end budgeted movies that are often more profitable than the Hollywood tentpoles.

These individuals may be infrequent moviegoers for mainstream movies, but they are frequent moviegoers for Biblical and faith-based films. And as Fortune 500 companies have found in developing new products for a new market, there are pitfalls, yes, but if and when you hit it’s a goldmine of loyal customers. And for a star, it could be their biggest openings to date, which was the case for Russell Crowe this weekend in Noah. Combining its marketing to faith-based and to mainstream action audiences, Paramount pulled it off. And Crowe and the studio can thank, in no small part, Emma Watson and her team for her strong social media footprint (and savvy on how to utilize it).

Aronson sums it up nicely: “What this shows is that there is an appetite for these type of movies and that there is a particular segment of the population that is being terribly under-served and if you give them the product they want to see, they will come.”

read full Deadline article

God's Not Dead Is America's Fifth Most Popular Movie This Week

At just 780 locations, God's Not Dead earned an incredible $8.56 million. That ranks seventh all-time among faith-based movies, and ranks first among those opening in fewer than 1,000 theaters. It's a bit below Courageous ($9.1 million), but above Fireproof ($6.8 million).

The PG-rated film about a college student who is challenged by his professor to prove God's existence was driven by solid advance ticket sales and by church-based outreach. Kevin Sorbo and Dean Cain starred and Duck Dynasty's popular Willie and Korie Robertson made a cameo which was used in the marketing push.

God's Not Dead had a grassroots marketing effort targeted specifically at Christians, who often feel neglected by Hollywood. In addition to the Duck Dynasty stars, popular Christian band Newsboys (who have an album titled "God's Not Dead") were also featured in the film. At least as important was its intriguing story, which centered around a devout Christian college student's philosophical battle with his atheist professor (Kevin Sorbo).

Distributor Freestyle Releasing is looking to expand the movie next weekend. With good word-of-mouth, this could ultimately earn over $30 million total.

Sarah Drew, Sean Astin, Patricia Heaton and Alex Kendrick Star in Moms' Night Out

Principal photography has wrapped on Moms' Night Out, a film that celebrates real family life—where everything can go wrong and still turn out all right.

“We wanted to make a film that the whole family could enjoy,” said Kevin Downes, the film's producer who also acts in the movie.

In the film, all Allyson and her friends want is a peaceful, grown-up evening of dinner and conversation . . . a long-needed moms’ night out. But in order to enjoy high heels, adult conversation and food not served in a bag, they need their husbands to watch the kids for a few hours—what could go wrong?

“I feel like everything in the script happened at my home last week,” said Jon Erwin, who co-wrote Moms' Night Out with Andrea Nasfell and co-directed with his brother Andrew. “It’s a light-hearted look at the joys and challenges moms and dads face today, giving all the time kids need while still finding time for each other.”

Coming to theaters in 2014, Moms' Night Out chronicles one night out gone awry, as three harried moms, their husbands, a sister-in-law with a misplaced baby, a tattoo parlor owner, a motorcycle gang and one bewildered cabbie learn to embrace the beautiful mess called parenting.

“We grew up watching great family comedies,” said Andrew Erwin. “We felt it was time to bring the genre of clean family comedy back to the big screen, and we brought a powerful comedic cast with us to do it.”

Moms' Night Out also loops in a little wholesome passion between a wife and her husband, played by Grey’s Anatomy’s Sarah Drew as Allyson and Sean Astin as Sean.

"I love that the film is not just a comedy but also a love story between Allyson and Sean,” Drew said.

Moms' Night Out spotlights the unfulfilled expectations and serial self-doubts many moms feel . . . then reassures us that the key is raising kids in a loving home.

“I’m excited to be a part of the group of women in a comedy that is reality for families everywhere,” said Everybody Loves Raymond and The Middle star, two-time Emmy winner and mom of four Patricia Heaton from the MNO set. “I’ve had so many people come up to me over the years and say, ‘Your show got us through a very difficult time in our family and raised our spirits.’ I think sometimes in a family the only way to diffuse a tense situation is to make a joke or mock yourself or the situation. At some point you just have to laugh about it. That’s what we hope will happen with Moms' Night Out.”

Heaton is an executive producer on the film along with her husband, David Hunt, who joins her onscreen as well, playing a local cabbie caught up in the fun.

Moms' Night Out features Sarah Drew (Grey’s Anatomy), Sean Astin (The Lord of the Rings), Patricia Heaton (Everybody Loves Raymond, The Middle), Alex Kendrick (Courageous), Robert Amaya (Courageous), Anjelah Johnson (MADtv) and platinum-selling country recording artist Trace Adkins (The Lincoln Lawyer) is “Bones,” a philosophical tattoo artist with a checkered past and a load of wisdom.

This second feature film from Andrew and Jon Erwin follows on the buzz created by their 2012 hit October Baby that surprised the film industry with a No. 8 box office debut against big-budget competition and drew page 1-A coverage in The New York Times.

Is 'The Lost Medallion' the Indiana Jones for the Next Generation?

“The Lost Medallion,” an action adventure film targeting tweens, appears to be an “Indiana Jones” for the next generation with spiritual nuggets to ponder as well.

Alex Kendrick, co-producer & co-director of Facing the Giants, Fireproof & Courageous states:


“The Lost Medallion is a wholesome movie that will take you back to a more innocent time but will keep you on the edge of your seat. My kids loved it and have watched it again and again. You’ll be blessed by The Lost Medallion and I’m guessing that you will still be talking about it with friends and family for a long time after you leave the theater."

Ring The Bell

Ring The Bell, the first feature film from Mark A. Miller, begins production on Monday, March 5. Miller is the lead singer and founder of the country music group Sawyer Brown, and is taking a break from the band's 30th anniversary tour to produce the film.

When slick high -powered agent Rob Decker arrives looking for his next major league prospect, he finds more than he bargained for at the Cooke Boys Ranch. As he works to secure Shawn Hart, the top high school baseball prospect in the country, he encounters a cast of characters who value happiness and common sense over dollars and cents. Filled with music, laughter and faith, Ring The Bell is a transforming story of how one fast-paced executive learns the true meaning of success.

The film features a host of well known Christian music artists: Mark Hall and Casting Crowns, Steven Curtis Chapman and Matthew West all play a role in this inspirational drama There are also several former Major League Baseball stars who will be featured in the film, including ESPN analyst John Kruk and Cy Young Award winning pitcher Rick Sutcliffe. The script was written by Mark A. Miller and Thomas Weber, and Weber will direct the production. Ring The Bell is the first release from Whitney Beach Pictures.

Provident Films (October Baby, Courageous, Fireproof) is a partner in the marketing and distribution of the movie. Specific plans and timing will be announced at a future date.

Whitney Beach Pictures is a partnership between Steve Williams and Mark A. Miller's Beach Street Music, the label behind platinum-selling Christian recording artist Casting Crowns. Ring The Bell is the first in a slate of faith-based films to be produced by the independent studio.

Study: Movies With Traditional Values Make More Money Than 'Liberal' Movies

Patriotism and traditional values, like those displayed in "Thor," "The Artist," "Soul Surfer" and "Hugo," are what moviegoers want, says a group that will honor such films at an awards gala Friday.

Wanna make money in Hollywood? Release patriotic movies that promote conservative values and do not denigrate Christianity.

For two decades, that has been the message of Movieguide, and on Friday, Feb. 10, when it celebrates its 20-year anniversary with an awards show airing on The Hallmark Channel, the organization will present a 76-page report designed to back up its assertions.


The report praises such 2011 releases as Extremely Loud & Incredibly Close, Battle: Los Angeles, Moneyball, We Bought a Zoo and Hugo while heaping scorn on the likes of Super 8, Red State, Bad Teacher and Happy Feet Two.

The Movieguide report rates movies using more than two dozen criteria, such as whether a title promotes capitalism or socialism or if it promotes or denigrates biblical principles. Violence, sex, political correctness, revisionist history, environmentalism, and homosexuality.

This year’s report concludes that seven of the top 10 films of 2011 scored high on Movieguide’s index and therefore qualify as films with “strong or very strong Christian, biblical, moral and redemptive content."


Movieguide identified 91 movies in 2011 that scored high in “conservative/moral categories”; these earned an average of $59 million apiece. On the other hand, it identified 105 movies that scored high in “liberal/leftist categories”; each of those titles earned an average of just $11 million.

The average movie scoring four stars from Movieguide earned $53.5 million while the ones that scored just one star earned $10.6 million.

Exceptions abound, of course, notable ones being The Hangover Part II and The Twilight Saga: Breaking Dawn Part 1, hit movies that earned $581 million and $702 million worldwide, respectively, but are panned by Movieguide as films that promote “fringe worldviews” and “obscene behavior.”



“Most moviegoers want good to conquer evil, truth to triumph over falsehood, justice to prevail over injustice and true beauty to overcome ugliness,” Movieguide editor Ted Baehr writes in the report.

Friday’s awards gala, where the report will be made public, is hosted by Baehr, sponsored by the Christian Film & Television Commission and will be emceed by actor Dean Cain. Scheduled presenters include Joe Mantegna, Corbin Bernsen, Kevin Sorbo and Pat Boone.

Nominees for best movie for mature audiences are:

• The Artist
• Captain America: The First Avenger
• Extremely Loud & Incredibly Close
• Mission: Impossible — Ghost Protocol
• Pirates of the Caribbean: On Stranger Tides
• Sarah’s Key
• Seven Days in Utopia
• Thor
• The Tree of Life
• The Way

Nominees for best movie for family audiences are:

• The Adventures of Tintin
• Cars 2
• Courageous
• Hugo
• Justin Bieber: Never Say Never
• Mars Needs Moms
• Mr. Popper’s Penguins
• The Muppets
• Puss in Boots
• Soul Surfer

full article here

Courageous Remains in Top 10

For the fifth straight week, Courageous remains in the Top 10 grossing over $1.8 million and cuming over almost $28 million.

Dolphin Tale brought in another $1.6 million to bring its total to $67 million.

Two Tales of Courage Remain in Top 10

Dolphin Tale came in 5th at the box office this week taking in $6.2M bringing its total to $58.6M. And the film it's been running neck and neck with since their openings last month came in close behind in sixth as Moneyball took in $5.5M.

Two tales of courage took seventh and eighth this weekend. The cancer dramedy 50/50 came in at 7th while Courageous held on well in its third weekend, falling 32% to $3.3M, bringing its total to $21.3M.

Courageous and Dolphin Tales Still Heard at the Box Office

Dolphin Tale dropped from first to third with an estimated $9.2M, off 34%, for a $49.1M cume. It looks to end up grossing around $70M. Fatherhood pic Courageous lost 49% of its crowd and took in an estimated $4.6M for a total of $15.9M. The low-budget $2M drama is headed for an estimated $25M.  Courageous continued to have one of the highest averages per theater - this time coming in third.

Courageous Opens in Fourth Place

"Courageous" was the only one of this week's new movie releases to improve from estimates to actuals, and it passed "50/50" in the process to take fourth place. The movie debuted to $9.1 million from just 1,161 theaters for a strong per-theater average of $7,806. That's up from the studio's last movie Fireproof ($6.8 million), though the average was off just a bit. The opening ranks fifth all-time for a Christian movie, and only trails "The Passion of the Christ" and the three "Narnia" movies. "Courageous" scored a rare "A+" CinemaScore, and the audience was 53 percent female and 77 percent over the age of 25.

Made outside of Hollywood without any major stars, "Courageous" managed to fly under most radars until very recently. It will be interesting to see if "Courageous" can hold as well as "Fireproof" did when it went on to earn $33.46 million, or nearly five times its opening weekend, in 2008.

Dolphin Tale Rises to #1 Spot

Despite four new movies in release, the top three films from last weekend remained unchanged, although their order certainly saw some shuffling. Dolphin Tale rose from third to first place, Moneyball stayed in second and two-time champ The Lion King 3D fell to third. New releases saw mostly mild results although the inspirational drama Courageous delivered a potent debut in fifth and was the only wide release to average more than $5,000 over the weekend.

 Terrific word-of-mouth helped Dolphin Tale capture the top spot with an estimated $14.2M in its second weekend as its decline of 26% was quite low. The Warner Bros. release has grossed $37.5M in ten days and could be headed for $70-80M total. It follows films like The Help and The Blind Side as uplifting stories that never opened at number one, but climbed into the top spot later due to strong buzz from audiences. Dolphin Tale is the second true and touching tale of overcoming adversity from the producers of The Blind Side.

Generating the only impressive opening among the quartet of new titles, Sony's fatherhood cop drama Courageous premiered a hair behind in fifth with an estimated $8.8M while playing in only 1,161 theaters which was less than half as many playdates as any other film in the top ten. The strong $7,580 per-theater average was by far the best for any film in wide release and some distributors project that it will gross more than 50/50 when final numbers are tallied on Monday. Courageous was produced for a mere $2M by Sherwood Pictures.

The PG-13 film successfully entertained its target audience and scored a sparkling A+ from CinemaScore. The studio went after faith-based audiences with its marketing campaign and drew large crowds at its moderate number of locations. Big cities were not very relevant with Manhattan having only one theater showing the film. Females made up 53% of the crowd while the older-skewing pic drew 77% that were over 25. The debuted improved upon the $6.8M bow of the producer's Fireproof from 2008 which went on to gross a solid $33.5M - five times its opening. Courageous will become a big money maker by giving its audience the entertainment it wants while keeping production and marketing costs low.

Will You Be Courageous this Weekend?

"Protecting the streets is second nature to these men. Raising their children in a God-honoring way? That's courageous." Are you going to see the latest by Sherwood Pictures this weekend?

Tony Dungy: 'Courageous' Movie Will Impact Men

Former NFL coach Tony Dungy has watched the upcoming film "Courageous," and he wants other men to do so as well. "It's a great movie. I think men, especially, are going to look at this and really connect and identify," Dungy said recently. "Every guy who looks at this [movie]," Dungy said, "is going to see themselves in some way and say, 'How can I be better with the hole in my parenting?' I think it's going to be special."

Courageous, which opens Sept. 30, is the latest film from Sherwood Pictures which also made "Fireproof" and "Facing the Giants." With a police force as the film's backdrop, the story follows five men as they seek to become better fathers. Most reviewers who have seen Courageous are calling it the best film yet from Sherwood.

The Auburn Tigers football team took a break from practice and team meetings this summer for a screening and it was received quite well by the team. Head coach Gene Chizik called Courageous a "tremendous movie with a great message." "I want this to hit you because it's got nothing to do with football," Chizik told the team. "It's about you being a man. That, long after all this is over, is the most important thing, and it's not even close." Ken Bevel, who plays officer Nathan Hayes in Courageous, said he was honored to watch the screening with the defending national champions.