Tuesday, October 4, 2011

Courageous Opens in Fourth Place

"Courageous" was the only one of this week's new movie releases to improve from estimates to actuals, and it passed "50/50" in the process to take fourth place. The movie debuted to $9.1 million from just 1,161 theaters for a strong per-theater average of $7,806. That's up from the studio's last movie Fireproof ($6.8 million), though the average was off just a bit. The opening ranks fifth all-time for a Christian movie, and only trails "The Passion of the Christ" and the three "Narnia" movies. "Courageous" scored a rare "A+" CinemaScore, and the audience was 53 percent female and 77 percent over the age of 25.

Made outside of Hollywood without any major stars, "Courageous" managed to fly under most radars until very recently. It will be interesting to see if "Courageous" can hold as well as "Fireproof" did when it went on to earn $33.46 million, or nearly five times its opening weekend, in 2008.