Despite four new movies in release, the top three films from last weekend remained unchanged, although their order certainly saw some shuffling. Dolphin Tale rose from third to first place, Moneyball stayed in second and two-time champ The Lion King 3D fell to third. New releases saw mostly mild results although the inspirational drama Courageous delivered a potent debut in fifth and was the only wide release to average more than $5,000 over the weekend.
Terrific word-of-mouth helped Dolphin Tale capture the top spot with an estimated $14.2M in its second weekend as its decline of 26% was quite low. The Warner Bros. release has grossed $37.5M in ten days and could be headed for $70-80M total. It follows films like The Help and The Blind Side as uplifting stories that never opened at number one, but climbed into the top spot later due to strong buzz from audiences. Dolphin Tale is the second true and touching tale of overcoming adversity from the producers of The Blind Side.
Generating the only impressive opening among the quartet of new titles, Sony's fatherhood cop drama Courageous premiered a hair behind in fifth with an estimated $8.8M while playing in only 1,161 theaters which was less than half as many playdates as any other film in the top ten. The strong $7,580 per-theater average was by far the best for any film in wide release and some distributors project that it will gross more than 50/50 when final numbers are tallied on Monday. Courageous was produced for a mere $2M by Sherwood Pictures.
The PG-13 film successfully entertained its target audience and scored a sparkling A+ from CinemaScore. The studio went after faith-based audiences with its marketing campaign and drew large crowds at its moderate number of locations. Big cities were not very relevant with Manhattan having only one theater showing the film. Females made up 53% of the crowd while the older-skewing pic drew 77% that were over 25. The debuted improved upon the $6.8M bow of the producer's Fireproof from 2008 which went on to gross a solid $33.5M - five times its opening. Courageous will become a big money maker by giving its audience the entertainment it wants while keeping production and marketing costs low.
