The third-biggest movie in America this weekend was I Can Only Imagine

The third-biggest movie in America this weekend was I Can Only Imagine, a movie that shares a title with a Christian song that first charted 17 years ago. It’s a retelling of the story of MercyMe's Bart Millard (played by newcomer J. Michael Finley) and his journey to forgive his abusive, alcoholic father (Dennis Quaid), as well as his father’s movement toward faith before his death.

Directed by brothers Andrew and Jon Erwin, whose previous movies like Mom’s Night Out, Woodlawn, and October Baby were modest box office successes, I Can Only Imagine startled many by hauling in over $17 million, making more than $10,000 per screen and beating A Wrinkle in Time in its second weekend. That means it’s the seventh-biggest faith-based film opening ever (the fourth if the Narnia films don’t count), and the biggest since Heaven Is For Real in 2014.

There are a few reasons that I Can Only Imagine did well, and the biggest is the song that inspired the movie. It tells the story behind the most successful  contemporary faith song that was ubiquitous on Christian radio — and eventually crossed over to mainstream radio.

There might be two other faith-based movies that might be a breakout hit this month.

Vox argues that movies for the faith-based audience can be broken into three main categories. One is the inspirational category, more uplifting than specifically evangelistic, to which I Can Only Imagine belongs, along with high-performing movies like Heaven Is For Real, War Room, and The Shack.

Another is stories based on the Bible, with movies like The Passion of the Christ and Son of God. And the third is movies that are essentially political in nature, like the God’s Not Dead movies.

On the Friday before Palm Sunday, Paul, Apostle of Christ will open in theaters and start competing with I Can Only Imagine for the faith-based audience. The film stars Jim Caviezel, who is best known among the faith-based audience for playing Jesus in The Passion of the Christ (and reportedly will reprise his role in an upcoming sequel).

And on Good Friday, God’s Not Dead: A Light in the Darkness, the third installment in the God’s Not Dead series, opens in theaters. In this one, a pastor discovers that his church has burned down and that the university on which it was housed is using this as a reason to move the church off campus.

The God’s Not Dead series is hugely popular — and, like I Can Only Imagine, takes its title from a song, this time from the Christian rock band the Newsboys — and will pose stiff competition to the other two films.

Risen is For Real

Risen opens in third place with $11.8 million along with a solid "A-" CinemaScore. The film should continue to do well through March and into early April as it scored one of the biggest faith-based openings of all-time, placing seventh behind the likes of The Passion of the Christ, Son of God and Heaven is for Real as well as the three films in the Narnia trilogy. The audience was 53% female with 70 percent 25 years of age and over.

War Room Now the #1 Movie in the US. How Long Can It Continue Its Run?

War Room dropped a slight 18% in its second week, taking in $9.3M for the three-day domestic box office and the #1 spot on the charts. As far as the opening films, A Walk in the Woods, with $8.2M, ambled past The Transporter Refueled, which made $7.2M.

Neither of those films could move Straight Outta Compton out of the #2 spot.

The last time that a film failed to open at #1, only to rise to do so later, wasn't that long ago. Inside Out, in its third weekend, took #1 over the Fourth of July holiday, finally moving past Jurassic World, in its fourth week of release.

War Room rose from second to first place thanks in part to a 34% boost in screens. The Sony title raised its total to $27.9M. Nice comparison to Heaven Is For Real and Fireproof.

Universal is reporting that Jurassic World crossed the $1B threshold at the international box office. It's only the fourth film to ever reach the milestone joining 2009's Avatar ($2.027B) 1997's Titanic, ($1.528B) and this year's Furious 7 ($1.162B).

Jennifer Garner Begins Filming Christian Movie 'Miracles From Heaven'

Jennifer Garner is set to star in the Sony Pictures drama, "Miracles From Heaven," based on a book with a similar name. The film is scheduled for release on March 18, 2016, a week before Easter.

The actress is believed to be a practicing Christian as she has been spotted leaving church services in the past and also had her children baptized at her family's church in Charleston, West Virginia.

"Miracles From Heaven" is being produced by Joe Roth, T.D. Jakes and DeVon Franklin, who were behind the 2014 hit film "Heaven Is for Real," which grossed more than $101 million at the box office.

It tells the story of Annabel Beam, a little girl from Texas, who claimed she met Jesus after a tragic fall. She was also miraculously cured of a life-threatening digestive disorder after the accident. Her incredible story of faith and overcoming adversity is retold in her mother Christy's memoir: Miracles from Heaven: A Little Girl, Her Journey to Heaven, and Her Amazing Story of Healing.

During an interview with The Christian Post in April, 12-year-old Annabel recalled falling headfirst 30 feet inside a hollowed-out cottonwood tree while playing with her sisters on the family farm in Texas. Miraculously, she escaped without injury and later told her parents that she went to heaven and sat in Jesus' lap after the accident.

"I remember it was really bright and I saw my Mimi (her grandmother) who had died a couple of years back, and that's how I knew that I was in heaven," Annabel told Christian Post. "And I asked Jesus if I could stay and He said: 'No Annabel, I have plans for you on Earth that you cannot fulfill in heaven.' Then he said whenever the firefighters get you out there will be nothing wrong with you."

"... We believe that I was healed in the tree. I'm completely healthy [now] and I can eat whatever I want," said Annabel, who credits faith for her recovery. "I want people to realize that no matter how bad things get, don't ever lose that faith because He has a plan … you have to stay faithful and have hope because those are the things that will get you through whatever you're going through, no matter what it is."

'Unbroken', 'Heaven Is for Real,' 'God's Not Dead' and UP Win Big at Faith-Friendly Awards

Heaven Is for Real and Unbroken took top prizes at the Faith & Values Awards which rewards programming based not only on their entertainment and artistic quality but also their uplifting messaging and Bible-honoring content.

Unbroken, a film about World War II prisoner Louis Zamperini that was directed by Angelina Jolie, was deemed the best film of 2014 for mature audiences while Heaven Is for Real was named the best movie for families.

The 23rd annual Movieguide Faith & Values Awards Gala was hosted by Bill Engvall and drew executives from most major — and lots of minor — studios. The event will be broadcast on ReelzChannel on Feb. 21 and again two days later.

The most notable snubs of the evening were the total absence of Noah and Exodus: Gods and Kings, two movies based on the Bible that were controversial in some circles for being insufficiently faithful to the source material.

Unlike the Oscars and most similar affairs, the Faith & Values Awards chooses not only a winner in its top two categories but also nine runners-up that receive trophies.

In the 'family' category, the nine additional movies were: Son of God, God's Not Dead, Big Hero 6, Mr. Peabody & Sherman, Dolphin Tale 2, Penguins of Madagascar, Bears, Muppets Most Wanted and Planes: Fire and Rescue.

In the 'mature' category, the nine other movies were: Captain America: The Winter Soldier, The Giver, The Good Lie, Teenage Mutant Ninja Turtles, The Hobbit: The Battle of the Five Armies; The Hunger Games: Mockingjay — Part 1, Dawn of the Planet of the Apes, Divergent and The Amazing Spider-Man 2.

Also unlike other awards shows, the Faith & Values Awards doles out a few cash prizes, supported by a grant from the Templeton Foundation. This year, its $100,000 Epiphany Prize for movies went to God's Not Dead and its $100,000 Epiphany Prize for television went to UP's Love Finds You in Sugarcreek.

There's also a Faith & Freedom Award for movies and television, with the former going to The Giver and the latter to The Gabby Douglas Story.

Presenters included actor Corbin Bernsen, Duck Dynasty personalities Sadie and Korie Robertson and, as has been the case for a few years, several Disney Channel stars: Madison Pettis (Jake and the Never Land Pirates), Shane Harper (Good Luck Charlie); Olivia Holt (Kickin' It), Austin North (I Didn't Do it) and Karan Brar (Jessie).

Stevie Wonder appeared with several other artists in a musical tribute to gospel singer Andrae Crouch, who died in January.

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Was This The Last Weekend A Faith Based Movie Will Be in the Top 10?

A 10th place finish by Heaven Is for Real over the four-day weekend kept Memorial Day weekend from being the first without a faith-based movie in the top 10 since February 21-23, the week before Son of God debuted in theaters.

Based on the bestselling book, Heaven Is for Real earned $2 million in its sixth week open. With a budget of $12 million, the film has thus far generated nearly $86 million.

X-Men: Days of Future Past won the extended weekend with $91.4 million.

Moms' Night Out which was heavily marketed to family audiences, fell from 10th to 13th over the weekend. The film made roughly $700,000, bringing its total haul to $8.7 million. The comedy, starring Patricia Heaton, cost $5 million to make.

March release God's Not Dead dropped out of the top 30 this week and Box Office Mojo contained no figures for the movie's financial performance. Posts on the movie' Facebook page informed viewers that Memorial Day weekend would likely be their last chance to catch the movie in theaters.

The movie is the seventh highest grossing Christian film and brought in nearly $60 million over its nine week run. The low-budget film, which cost $2 million to make, trails Mel Gibson's Passion of the Christ, three Chronicles of Narnia films, and 2014 hits Heaven Is for Real and Son of God.

Heaven Is for Real is the final well-known faith-based film in theaters until Exodus: Gods and Kings premieres in the U.S. on December 14. Christian Bale will star as Moses, Aaron Paul as Joshua, Joel Edgerton as Moses' step-brother and Pharaoh Ramses, Signourney Weaver as Tuya, Moses' Egyptian mother, and John Turturro as Seti, Moses' Egyptian foster father.

A film about the life of Mary is also scheduled for later this year.

What's Behind the Current Resurgence of Faith Based Entertainment?

TheWrap.com has an article on the current resurgence of faith-based programming.  It notes that 90 million Americans identify themselves as evangelical Christians — “the country's largest special interest group,” as many in the Christian film industry like to say — have been traditionally underserved; there is only limited appetite for films that are marked by subpar production and story, no matter the message. As a result, the gap in the market remained in place for years, with Christian audiences flocking instead to talk radio and special television networks.

That's where the rush of technology and financing come into play.

Russell Wolfe started Pure Flix in 2005 as both a production and distribution company, putting in place a plan to gradually invest more money into his movies as their quality and fiscal return improved. The P&A costs of theatrical releases was largely prohibitive, so they stuck to DVD and streaming services, but their prolific output quickly made them a profitable industry leader.

“Our market, the family market, we feel that there's few and far between good family movies that are appropriate for all ages, so we want to service that market,” he told TheWrap, “but at the same time, we'll stick to our roots on other films that are faith affirming.”

Not every movie is a huge seller, but the sheer volume available on their site, as well as places like ChristianMovies.com and even at Wal-Mart, make for a tidy profit. And while they may not please mainstream critics — the works of Candace Cameron Bure and Haylie Duff are unlikely to land in the Criterion Collection, though there may be some cult potential around the Danny Trejo film “The Bill Collector” — they hit the right notes with the right people.

The ability to service that market was helped greatly by the rise of digital technology that has made filmmaking accessible and a much more populist endeavor. Production costs went down, so they could spend more on recognizable actors like Teri Polo, as well as bigger names like Greg Kinnear, who starred in “Heaven is for Real,” which cost Sony's Affirm Pictures just $12 million overall and has made $75 million since its release in April.

The other huge religious hit of the spring, “God's Not Dead,” was made for even less — just $2 million — and green lit after extensive research and surveys by Wolfe and his team.

“We surveyed them and asked what does the church need, what kind of message do they need to hear?” Wolfe explained. “We heard several things back, they said marriage and family and money issues and things like that. But one of the things that came back was just to reaffirm with people why they believe what they believe. So much in the media is, when they look at Christians, they go, ‘You're out there, that's just blind faith.’ And it's not blind faith, there's reasons behind it. I think one of the things that made this movie so successful is that it ended up reaffirming with individuals why they believe what they believe, almost vindicating them in their belief in the face of mainstream criticism.”

There is now an overt feeling in the evangelical community that they are being discriminated for being religious — several court battles over government prayer have rallied them to the cause — and “God's Not Dead” played into that sentiment, as well.

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Heaven Is For Real #3 at Box Office and Four Faith-Related Movies Sit in Top 20 for the Year

The Amazing Spider-Man 2 was amazing in its opening weekend grossing $92 million.

Meanwhile, Heaven Is for Real, which finished third, beat expectations that had originally predicted the movie might make $40 million, upping its domestic total to nearly $66 million. Starring Greg Kinnear, it has passed Roma Downey and Mark Burnett's film by over $5 million.

Low-budget film God's Not Dead has continued to generate a steady profit following its March 21 release. The movie, which features Kevin Sorbo and Shawn Harper, has finished in the top 10 every weekend with the exception of the last.

For the second weekend in a row, it also finished higher than Darren Aronofsky and Russell Crowe's Noah. Domestically, God's Not Dead has made $55.56 million total.

Five months into 2014, the four faith-related movies sit in the top 20 of top grossing movies of the year with Noah in eighth, Heaven Is for Real in 12th, and Son of God in 16th respectively.

God's Not Dead and Heaven Is For Real Quietly Surpass $50 Million at Box Office

After just two weeks, Heaven is For Real has already earned $52 million domestically at the box office while God's Not Dead has earned an equal amount in 6 weeks.  Heaven Is For Real was the 3rd most popular film this past week, God's Not Dead was #11 and Noah, approaching $100 million was #14.

'Heaven Is for Real' Crushes Johnny Depp's Latest Bomb 'Transcendence'

Faith-based film Heaven Is for Real soared at the Easter weekend box office, earning a stellar $21.5 million from 2,417 theaters to bury big-budget Transcendence, which opened to a dismal $11.5 million from 3,455 locations.

Transcendence marks the third big-budget bomb in a row for Johnny Depp after The Lone Ranger and Dark Shadows.

Captain America, staying at No. 1 for its third consecutive weekend, grossed $26.6 million from 3,825 locations to cross the $200 million mark domestically and hit $586.6 million worldwide in another major victory for Marvel Studios and Disney.

Fox's animated family film Rio 2 grossed $22.5 million from 3,975 locations in its second weekend for a domestic total of $75.4 million.

Heaven Is for Real, placing No. 3, is the latest Christian film to exceed expectations. Produced by influential pastor T. D. Jakes, director Randall Wallace and Hollywood veteran Joe Roth, Heaven Is for Real stars Greg Kinnear and earned an A CinemaScore. The drama did its biggest business in the country's Bible Belt, but appealed to mainstream audiences as well.

Easter weekend provided further evidence that 2014 is indeed the year of the Bible movies. Heaven Is for Real was one of three such titles populating the top 10 chart. Noah placed No. 9 with $5 million for a domestic cume of $93.2 million, while God's Not Dead came in No. 10 with $4.8 million, pushing its total to $48.2 million.

Heading into the weekend, no one expected the $12 million Heaven Is for Real to beat Transcendence, which cost a hefty $100 million to produce. Transcendence suffered from scathing reviews and a C+ CinemaScore.

Easter weekend saw two other new nationwide offerings -- A Haunted House 2 and Disney documentary Bears.  Haunted House 2 placed No. 5 with $9.1 million from 2,310 theaters, half of the $18 million opening secured by the first film. Bears placed No. 11 with a less-than-expected $4.7 million from 1,720 theaters, the lowest opening of any Disneynature title.

Over the weekend, Frozen became the No. 6 title of all time worldwide with $1.129 billion in earnings, passing up The Lord of the Rings: The Return of the King ($1.114 billion) and Transformers: Dark of the Moon ($1.123 billion). It has also passed up Ice Age 4 ($716 million) to become the top-grossing animated film at the international box office with $729.3 million.

Faith-Based Movies: In Hollywood To Stay?

Deadline has a nice overview of the recent faith-movie trend:

After the strong staying power of this weekend’s God’s Not Dead and the stronger than expected opening of Noah following on the heels of the surprise opening of Son of God earlier this year, is there any doubt anymore Hollywood that if you build it, they will come? That’s three for three … but wait, actually there’s more. Back in 2008, the Kirk Cameron-starring Fireproof took a lot of people by surprise. On a $500,000 budget raised by Sherwood Baptist church, the faith-based picture ended up grossing $33.4M when it was released. They did it again in 2011, when on a $2M budget, Courageous opened to $9.1M and went onto make $34.5M. Before that, in 2004, the Mel Gibson-directed The Passion of the Christ opened to $83.8M domestically and went on to gross $611M worldwide.

“I think that is a smart assumption,” Megan Colligan, president of domestic marketing and distribution for Paramount told Deadline. 

The next heavenly story up will be Heaven Is For Real, based on the 2010 book written by Todd Burpo and Lynn Vincent. The book debuted at No. 3 on the New York Times best-sellers list and then rose to No. 1. Sony purchased rights to the book in 2011 and Randall Wallace (Braveheart) is directing. The movie stars Greg Kinnear (As Good as It Gets). Unaided awareness for the film is pretty low at the moment two weeks out, but with the right marketing campaign, Sony could pull off the fourth faith-based film to open decently.

Affirm Films, which typically gears its features toward evangelical Christians, has the family comedy Moms’ Night Out starring Patricia Heaton, Sean Astin and Trace Adkins opening on May 9, Mother's Day Weekend.  Affirm made $43.9 million stateside with the $18 million-budgeted Soul Surfer in April 2011. On October 3, the Nicolas Cage action film Left Behind about a commercial airline pilot steering his plane in the aftermath of the rapture will be released.  Then on December 12, Fox releases Exodus, which is more along the lines of the big-budget Noah. The Biblical tale in Exodus is that of Moses as played by Christian Bale who leads the Israelites out of Egypt to a safe haven. Will it be epic? It’s a Ridley Scott movie.

So will there be more of these Biblical/faith-based films, and can they be sustainable past their first opening weekends and, more importantly, churn a profit for the filmmakers and distributors? “It’s a good question and I don’t know the answer to that,” said Fox’s Chris Aronson. “As far as sustainability and profitability, it’s hard to say because of the differences in the budgets. There are plenty of examples of faith-based films that have been smartly marketing and targeted to a faith-based audiences that have been successful. It proves that there is an appetite for it, but I think that credibility is an issue as well.” He notes that filmmakers and distribs must be involved in catering toward faith-based audiences. “You can’t pull the wool over the faith-based audiences eyes because they will see it and reject it. And I think (Son of God producers) Mark Burnett and Roma Downey had ultimate credibility because they went directly to the opinion makers in the faith-based community and showed that they had the goods.”

Usually, the way these pictures perform is that they open strong and then fall off. That was the case for Son of God which dropped about 60% in its second weekend, but despite that, this re-edited film from History's The Bible series footage, has grossed $57.9M as of this weekend. 

God’s Not Dead had the third-highest per screen with around $7,714 per screen in its second weekend; third only behind Noah ($12,335) and Budapest Hotel ($9,007). Its per screen average is also above the second weekend of Lionsgate’s franchise in the making Divergent ($6,732). It only fell 1% in its second weekend out. Easter is around the corner. So will it do well through Easter or was this second weekend a fluke? Was it helped by the power of Duck Dynasty (with stars Willie and Korie Robertson) who made an appearance and helped to promote the film?

The lesson to studio heads and marketers is — whether its Noah, God’s Not Dead, Son Of God, Fireproof or Courageous – there is an audience for Biblical films. Perhaps, it takes a thoughtful approach to pull it off. Son of God played well across the country, but Roma and Mark had and took the time to meet with church leaders and listen to them and then incorporate marketing and distribution strategies to open the film to the particular audience.

Tapping into the faith-based audience means speaking directly to these infrequent moviegoers in a way that is credible on a budget that is reasonable. They have proven to be bankable. So, say, a major star anchors one of these — instead of a Kevin Sorbo or Kirk Cameron — and makes a financially-responsible deal for all parties involved, it could prove a new audience for that star and also a nice sum for all profit participants. Also at the same time, these pictures give exhibitors the kind of lower-end budgeted movies that are often more profitable than the Hollywood tentpoles.

These individuals may be infrequent moviegoers for mainstream movies, but they are frequent moviegoers for Biblical and faith-based films. And as Fortune 500 companies have found in developing new products for a new market, there are pitfalls, yes, but if and when you hit it’s a goldmine of loyal customers. And for a star, it could be their biggest openings to date, which was the case for Russell Crowe this weekend in Noah. Combining its marketing to faith-based and to mainstream action audiences, Paramount pulled it off. And Crowe and the studio can thank, in no small part, Emma Watson and her team for her strong social media footprint (and savvy on how to utilize it).

Aronson sums it up nicely: “What this shows is that there is an appetite for these type of movies and that there is a particular segment of the population that is being terribly under-served and if you give them the product they want to see, they will come.”

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Top Hollywood Exec Says Christians Must Produce True-to-Life Stories to Engage Entertainment Industry

A top Hollywood studio executive has called on Christians to focus on producing real, well-written, true-to-life stories to really capture the attention of the entertainment industry.

"I absolutely believe that a lot of times, when it comes to faith-based content, we portray sometimes the ideal of what we believe," DeVon Franklin, senior vice president of Production for Columbia Tristar Pictures, said during a panel on Christian engagement with the media, at the NRB International Christian Media Convention on Monday.

"We all have gone through tragedy, we all have gone through trauma, some of us are in pain right now – because life is not where we want it to be. Some of us are depressed, some of us are angry, some of us are frustrated, some of us have lost some loved ones, we all have gone through massive things that have happened to us."

Franklin, who oversaw notable films like "Sparkle," starring Whitney Houston in her last on-screen role, as well as "The Karate Kid" remake, and "The Pursuit of Happyness," and who is now helping with the upcoming film "Heaven is for Real," said Christians need to get beyond the points that divide them.

"If we aren't united, we will continue to see little blips on the radar, but fail to make a significant impact," he stressed.

Although Christians are making strides this year with a lot of content coming out in theaters, including "Son of God" this week, "Noah" in March and "Heaven is for Real" in April, there is still a lot of work to be done to really engage the entertainment industry, he said.

"It's not good enough to say 'I'm a Christian writer.' You have to be a great writer, a great director, a great actor. And I think part of what God has called me to do is try to really help because if we can make great content, [it] will break down barriers," he continued.

The Columbia Tristar VP insisted that if a film fails to represent the true journey of life, which is hard, then that movie will have a limited impact.

"So in faith-based films, we try to present an image of what we want to be, but not the reality of what really is. If a movie does not acknowledge the reality of life, even us as Christians, we won't want to see it."

The NRB panel was moderated by author, filmmaker Phil Cooke, also included Michael Harrison and Russell Moore.

Harrison called for authenticity and transcendence.

"Be authentic, and transcend the petty differences and the petty goals that separate us and create hostility. Be authentic, seek truth ahead of victory," he said.

"I think the business of broadcast industry will be best served if it's on the side of good, if it tries to help people, and talks about solutions to problems as opposed to the problems with other people. If we do that, I think ultimately we will be successful, healthy, and move in a positive direction."

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'Heaven Is For Real' Goes to Big Screen; Backed by 'Braveheart' Writer, Starring Greg Kinnear and Thomas Haden Church

Production has begun for the screen adaptation of best-selling book Heaven is for Real: A Little Boy's Astounding Story of His Trip to Heaven and Back, which chronicles the near death experience that reportedly brought a 3-year-old boy face-to-face with Jesus Christ.

Filming started last week in Winnipeg, Manitoba, under Director Randall Wallace, who wrote the Academy Award-winning film "Braveheart" and directed "We Were Soldiers," "Secretariat," and "The Man in the Iron Mask." T.D. Jakes, pastor at the Potter's House in Dallas, and producer of the movie "Jumping the Broom," adds his weight to the film as a producer.

In 2003, 3-year-old Colton Burpo nearly died after his appendix burst. While in surgery, he reportedly went to heaven and saw Jesus. "It wasn't until four months after we got out of the hospital that we finally listened to our son," Todd explained, in a 2011 interview that has received over 13 million hits on Youtube.

"Jesus and some angels came and flew me up to heaven," Colton explained. He identified Jesus through the "markers" on his hands and feet. "I was in the throne room of God to start with, so I got to see what that looked like."

"God used people or things that I liked to calm me down," Colton said. While reportedly in heaven, Colton met Todd's grandfather, Pop, who was Todd's "most significant male role model" but died when Todd was six years old. "He's really nice," the revived boy told his father, "you used to play with him as a kid and work with him on the farm and shoot stuff with him." Speechless, Todd verified the story.

Colton also knew that he had two sisters, one of whom died in a miscarriage. "You had a baby die in your tummy," he told his mother Sonja. She asked, "How do you know you have two sisters?" He responded, "Well, she told me." Colton told his mother that his sister is "just waiting for you guys to come to heaven."

When Jesus reportedly told Colton he had to go back, the boy didn't want to leave. "Even though I didn't want to go back, he said that he was answering my dad's prayer," the boy explained.

The book, published in November 2010, has sold more than 8 million copies and has been translated into more than 30 languages. It has also spent more than two years on the New York Times paperback nonfiction best-seller list.

The film, set to be released around Easter 2014 by TriStar Pictures, will feature first-time actor Connor Corum as Colton, along with Thomas Haden Church ("Sideways") as family friend Jay Olson. Greg Kinnear ("Little Miss Sunshine," "You've Got Mail," Oscar nominated for "As Good as it Gets") will play the boy's father, Todd, while Kelly Reilly (Mary Watson in "Sherlock Holmes: A Game of Shadows") will play his mother, Sonja. Along with Jakes, another producer is Joe Roth ("Oz the Great and Powerful," "Alice in Wonderland").

Actor Greg Kinnear to Star in 'Heaven Is for Real' Movie

Actor Greg Kinnear is reportedly in the process of signing on to play a character in the upcoming movie adaptation of the New York Times best-selling book Heaven Is For Real: A Little Boy's Astounding Story of His Trip to Heaven and Back.

The book, which was released in late 2010, is based on the true story of a 4-year-old boy living in Nebraska who claims to have visited heaven while undergoing surgery for an emergency operation.

The young boy reportedly died temporarily during the surgery, and after awaking from his anesthesia, he claimed to have met his miscarried sister in heaven, as well as his great grandfather, divulging in family details which would have been impossible for him to have known.

The book is written by the boy's father, Todd Burpo, pastor of Crossroads Wesleyan church in Imperial, Neb., along with collaborative writer Lynn Vincent, who previously collaborated on Sarah Palin's book Going Rogue.

Although negotiation talks are still in the works, Kinnear may play the role of the young boy's father, Burpo, in the upcoming movie, which will be a Sony Pictures production, according to an exclusive by The Hollywood Reporter.

The movie will be produced by Joe Roth, who recently released "Oz the Great and Powerful," and Bishop T.D. Jakes of The Potter's House, along with director Randall Wallace, who previously directed "Braveheart" and "Secretariat."

"We are thrilled to have Randall Wallace at the helm of the film," Joel Kneedler, a representative for the film, said in a previous interview.

"He brings a wealth of experience as a writer and director and we are fortunate to have someone of his caliber overseeing the film," Kneedler added.

The release date for the film is set to be determined, although according to The Hollywood Reporter, Kinnear plans to make time for shooting the film while also starring in his new Fox pilot "Rake."