Showing posts with label Pure Flix. Show all posts
Showing posts with label Pure Flix. Show all posts

Monday, April 11, 2016

Miracles from Heaven and God's Not Dead 2 Remain in Top 10 at Box Office

Faith-based hit Miracles from Heaven declined by 35% to $4.7M and Sony has taken in a solid $53.7M overall. Fellow religion-themed drama God's Not Dead 2 fell 47% after a weak opening to $4.1M for a cume of $14M for Pure Flix.

Thursday, March 17, 2016

Newsboys' 'Love Riot' on the Charts

Love Riot, the new recording by Platinum-selling Newsboys, debuted at the top of multiple charts following its March 4 release, marking one of the biggest sales weeks for a Christian artist to date this year. Love Riot debuted at #14 on the Billboard Top 200 and in the Top 10 on iTunes' overall Top Albums chart.

Love Riot was produced by Mark Needham (Imagine Dragons, The Killers) and Zach Hall as well as Grammy winners Seth Mosley (TobyMac, for King & Country) and Mike "X" O'Connor. A highly sought-after producer based in Los Angeles, Needham's involvement with Love Riot marks his first production collaboration with a Christian artist.

The album is highlighted by the first single, "Guilty," the theme song of upcoming movie "God's Not Dead 2."

Newsboys' 'Love Riot' Soars, Topping Multiple ChartsNewsboys are currently performing selections from Love Riot as headliners of the multi-artist 2016 Rock & Worship Roadshow. The band will also hit the road later this spring for the final leg of their  "We Believe...God's Not Dead" Tour. Sponsored by Feed the Children and IF 7:14, the tour will feature GRAMMY-winning Audio Adrenaline; OBB; and Grammy-nominated Ryan Stevenson.

Monday, May 11, 2015

Newsboys Earn First Platinum Single with God's Not Dead

Newsboys’ anthem, “God’s Not Dead (Like A Lion),” has been certified Platinum by the RIAA. Signifying single sales in excess of 1 million units, the award marks a career milestone for the Grammy-nominated group and is one of the first Platinum single certifications in Christian music this year.  

Written by Daniel Bashta, “God’s Not Dead”  helped inspire the blockbuster Pure Flix film of the same name. Both the God’s Not Dead album and single earned RIAA Gold certifications last year.

Newsboys have sold more than 8 million units, amassing eight Gold certifications, 33 #1 radio hits, four Grammy nominations.

Wednesday, January 21, 2015

Can Maker of God's Not Dead Recreate Success?

Do You Believe? arrives in theatres March 20 from Pure Flix, the studio behind last year’s big-screen hit, God’s Not Dead. The drama features an ensemble cast of Oscar winner Mira Sorvino, Golden Globe award winning actress Cybill Shepherd, Lord of the Ring's Sean Astin, 70s' icon Lee Majors, Alexa PenaVega (Spy Kids), sitcom staple Ted McGinley, Brian Bosworth and Delroy Lindo.

“Do You Believe?” tells the story of diverse lives that intersect on the streets of Chicago – rich lives, poor lives, and desperate lives. A dozen different souls—all moving in different directions, all longing for something more. As their lives unexpectedly intersect, they each discover the power in the Cross of Christ … even if they don’t believe in it. When a local pastor (McGinley) is shaken to the core by the visible faith of an old street-corner preacher (Lindo), he is reminded that authentic belief always requires action. His response ignites a faith-fueled journey that powerfully impacts everyone and touches their lives in ways that only God could orchestrate. More than a movie, it is the question we all must answer (confront) in our lives: “Do You Believe?”

Accompanying the feature film will be the soundtrack of the same name that features the hit single, “We Believe”, by the award winning contemporary Christian group, The Newsboys.

Michael Scott, producer, God's Not Dead and partner, Pure Flix credits some of the success to Winter Jam.  "There's no question the momentum we generated from our sponsorship at Winter Jam created a massive awareness for our movie.”

This year Winter Jam is also spotlighting NBC’s upcoming "A.D. The Bible Continues" from the producing team of Roma Downey and Mark Burnett. Downey and Burnett will make appearances at multiple tour dates, including the Winter Jam Dome Spectacular in Atlanta (Burnett only).

Continuing where History Channel’s hit mini-series "The Bible" left off,  “A.D. The Bible Continues" starts with the Crucifixion and the Resurrection, telling its story through the eyes of the Apostles, Pilate, Caiaphas, the Jewish Zealots and the Herod family. With the Book of Acts and Paul’s letters as its foundation, the series chronicles what would become the most powerful global movement in history—the epic rise of the early Church. The 12-week Television event premieres Easter Sunday, April 5th on NBC.

The Winter Jam 2015 Tour Spectacular kicked-off January 2 in Charleston, West Virginia, and continues through March. Featuring headliners Skillet, along with Jeremy Camp, Francesca Battistelli, Building 429, NewSong, for King & Country and Family Force 5 .

Thursday, May 15, 2014

What's Behind the Current Resurgence of Faith Based Entertainment?

TheWrap.com has an article on the current resurgence of faith-based programming.  It notes that 90 million Americans identify themselves as evangelical Christians — “the country's largest special interest group,” as many in the Christian film industry like to say — have been traditionally underserved; there is only limited appetite for films that are marked by subpar production and story, no matter the message. As a result, the gap in the market remained in place for years, with Christian audiences flocking instead to talk radio and special television networks.

That's where the rush of technology and financing come into play.

Russell Wolfe started Pure Flix in 2005 as both a production and distribution company, putting in place a plan to gradually invest more money into his movies as their quality and fiscal return improved. The P&A costs of theatrical releases was largely prohibitive, so they stuck to DVD and streaming services, but their prolific output quickly made them a profitable industry leader.

“Our market, the family market, we feel that there's few and far between good family movies that are appropriate for all ages, so we want to service that market,” he told TheWrap, “but at the same time, we'll stick to our roots on other films that are faith affirming.”

Not every movie is a huge seller, but the sheer volume available on their site, as well as places like ChristianMovies.com and even at Wal-Mart, make for a tidy profit. And while they may not please mainstream critics — the works of Candace Cameron Bure and Haylie Duff are unlikely to land in the Criterion Collection, though there may be some cult potential around the Danny Trejo film “The Bill Collector” — they hit the right notes with the right people.

The ability to service that market was helped greatly by the rise of digital technology that has made filmmaking accessible and a much more populist endeavor. Production costs went down, so they could spend more on recognizable actors like Teri Polo, as well as bigger names like Greg Kinnear, who starred in “Heaven is for Real,” which cost Sony's Affirm Pictures just $12 million overall and has made $75 million since its release in April.

The other huge religious hit of the spring, “God's Not Dead,” was made for even less — just $2 million — and green lit after extensive research and surveys by Wolfe and his team.

“We surveyed them and asked what does the church need, what kind of message do they need to hear?” Wolfe explained. “We heard several things back, they said marriage and family and money issues and things like that. But one of the things that came back was just to reaffirm with people why they believe what they believe. So much in the media is, when they look at Christians, they go, ‘You're out there, that's just blind faith.’ And it's not blind faith, there's reasons behind it. I think one of the things that made this movie so successful is that it ended up reaffirming with individuals why they believe what they believe, almost vindicating them in their belief in the face of mainstream criticism.”

There is now an overt feeling in the evangelical community that they are being discriminated for being religious — several court battles over government prayer have rallied them to the cause — and “God's Not Dead” played into that sentiment, as well.

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Thursday, March 27, 2014

Social Media Fueled Success of God's Not Dead

TheWrap.com showcases social media's role in fueling the success of God's Not Dead.

The indie that upended the Hollywood establishment to become last weekend's fourth highest grossing film on fewer than 800 theaters deployed one of the most sophisticated social media campaigns this year. It was a grassroots effort that helped the studio target and turn out sold-out crowds.

Credit for its success belongs to Ash Greyson, CEO of social media consultant Ribbow Media, which turned a similar trick with last year's conservative documentary “2016: Obama's America.”

“Social media was critical with this,” Russell Wolfe, CEO of Pure Flix Entertainment, the company behind the $5 million film. “Ash is creative, he's innovative, he came up with fantastic ideas and he was able to give a lot of value for the money.”

Greyson got results by drilling down into data, excavating not only Christians, but likely Christian moviegoers and then peppering them with promotional materials for the film. Greyson's team went deeper, teaming with companies such as Pandora to identify people who listened to Christian music and particularly to the Newsboys, a Christian pop group featured in the film.

“The problem historically has been that people think because someone is a Christian, they're more likely to go to a Christian movie,” Greyson said. “They may be more likely to go to a Christian movie than a horror movie, but they still may never go to the movies.”

When it came to choosing his online advertisements, Greyson told various platforms that he wanted their most disruptive products. Instead of banner ads, he asked for spots that started playing instantly or that stopped and restarted if a person took a break from using a service at mid-point.

It also meant shunning television nearly entirely save for a few spots on the popular Christian broadcast “The 700 Club” and on UP. Greyson believes that television spots are too broad, offering limited bang for the buck.

“We're not buying a demographic, we're buying a committed audience,” he said. “It's all about peeling the onion.”

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Tuesday, July 2, 2013

Former Football Star Turned Actor Brian ‘The Boz’ Bosworth Talks New-Found Christian Faith

Brian “The Boz” Bosworth might be most remembered as an outspoken, often controversial all-American linebacker who rose to fame after being drafted by the Seattle Seahawks in 1987, but when his football passion was sidelined a few seasons later with a career-ending shoulder injury, the young star embarked on a totally different path personally and professionally.

A new side of Bosworth emerged when he scored the leading role in the religious movies “Revelation Road,” released earlier this year, and the upcoming “Revelation Road 2,” which hits theaters in July. The filming experience, Bosworth said, turned him into a religious man.



“It’s not that I didn’t know God or didn’t have a relationship or an understanding of God. I knew the Lord, I just hated him. There was a feud and a grudge match because I felt He broke a promise we had and broke my trust. I would choose to ignore Him,” Bosworth told FOXnews.com. “[In my football days] ‘The Boz’ was born, my pride became more than my agreement with God. That was me telling Him I didn’t need Him anymore, and being boastful of all the gifts I had. You have to be humble and ask Him for courage and wisdom, but I put me first and God last. I allowed people to guide me and my arrogance. [I used] my ignorance to play through the pain and getting a call that my career was over started my feud with God.”

This year, while promoting “Revelation Road,” the former footballer said he began to notice gentle reminders of God’s presence throughout his life.

“I got saved,” Bosworth said simply.

The epic, end-of-world adventure film – produced by Pure Flix Entertainment – is set in a small California town. The story focuses on a brutal biker gang that robs a local convenience store and has internal grapples with faith.

“Audiences can expect a chance to reflect on where they currently are in their journey, in their individual life.” Bosworth continued. “What we see in the film is a slice of life in a regular town, in a regular place with all the evil around them. Your heart is a great navigation tool as to the directions to God.”

But unlike most who come to Hollywood with stars in their eyes, Bosworth never intended to lead an acting career.

“I never wanted to be an actor. It was always my agent’s dream. My dream was to play football and it’s what God gave me the talents to do, but I screwed that up,” he added. “I didn’t know how to act really, and no one wants to do something they don’t have a passion or training for… I have made some horrible movies and I don’t know if I will do another movie, but I am so grateful that this one came.”

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