Monday, August 31, 2015

Another Faith Film Shocks Hollywood with Box Office - War Room Opens in Second Place

The faith-based drama War Room delivered a terrific opening in second place despite playing in only 1,135 locations as the Sony release grossed an estimated $11M. The PG-rated movie, which beat Compton (this week's #1 title) in theaters on Friday, had a robust $9,692 per screen average.

War Room, however, was the story of the weekend. Sony's faith-based film from their Affirm division flew so far under the radar that it didn't even get a Cinemascore. But it nearly stole Compton's title and, at the same time, became the biggest hit for the Kendrick brothers. Their modestly-budgeted flicks have a great return on investment. War Room has a reported budget of $3.5M while their 2011 Courageous had a $2M budget, going on to a domestic cume of $34.5. Their 2008 Fireproof had a $33.5M domestic cume on a budget of $500K.