Wednesday, August 19, 2015

Premiere of UP's 'Ties That Bind' Reaches Over 1 Million Viewers

The premiere of "Ties That Bind," UP's first original scripted series, reached more than one million viewers and scored solid numbers among key audiences, according to Nielsen data. The series airs on UP Wednesdays at 9 p.m. ET.

The premiere also was a popular topic on social media, resulting in UP trending on Twitter multiple times that evening.

The 9 p.m. telecast was UP’s strongest original series premiere ever in P18-34 and ranked #18 in that demo in the time period vs all of ad supported cable.