Starbucks has added hits from award-winning christian rapper KB's latest album to its playlist at over 8,000 store locations in the U.S., Canada and the U.K.
The coffee chain selected two songs from the rapper's album Tomorrow We Live — "Always and Forever" and "When the Lights Go Out" — which can be heard throughout the month of July.
KB is the second Reach Records hip-hop artist to be played in Starbucks, following the label's Lecrae, whose song "All I Need Is You" was played within the last year.
KB celebrated the opportunity on Twitter and Facebook last week.
Various outlets praised the album for its crossover appeal.
"KB has further cemented his name as one of the genre's all-star acts, with a hard-hitting follow-up album that is sure to catch the attention of Christian and secular crowds alike. As a whole, the album is incredibly strong and is sure to be KB'S first classic," wrote Hollywood Jesus in April.
Christian music has played a prominent role in KB's salvation. After struggling with depression, the rapper came to Christ at a young age when he was given a CD by another artist who was talking "about the God" he "needed."
KB said he now believes his music is inspired by God, and further elaborated his point during a June interview with hip-hop radio show host Sway Calloway.
"We believe that all creativity, all innovation — it's God who supplies creativity, because He's the Creator. Reach Records is for the people. It isn't for the money, it isn't for the fame."
