Columbia Records has announced that it has signed Reach Records founder and flagship artist Lecrae.
Lecrae, for many is the face of modern Christian hip-hop, has in recent years achieved success in the general market, seeing his last several projects, including Rehab and Anomaly, reach the top of the hip-hop charts.
He joins a roster that includes Beyonce, Adele, Pharrell and Snoop Dogg.
As part of the deal, Lecrae will continue to make music "in conjunction" with Reach Records according to NRT.
Lecrae co-founded Reach Records in 2004. The label is the home to artists Andy Mineo, Tedashii, Trip Lee, and KB.
