Monday, March 3, 2014

Non-Stop Tops Son of God at Box Office

Non-Stop and Son of God ruled the box office over Oscar weekend. The Liam Neeson action movie took first place with $28.9 million, while Son of God was an impressive runner-up.

Meanwhile, Disney Animation's Frozen became the 18th movie ever to earn over $1 billion worldwide. More importantly, it's only the fifth movie ever to hit that milestone that's not a sequel or prequel. With an opening in Japan on the way, Frozen will likely end its run in the Top 10 all-time.

Son of God opened in second place with $25.6 million. That debut is ahead of similar Christian movies like Courageous ($9.1 million), The Nativity Story ($7.8 million) and Fireproof ($6.8 million), but falls behind The Passion of the Christ, which earned over $26 million in its first day.

Son of God far exceeded box office expectations and is a result of Mark and Roma's tireless efforts to connect with a group of moviegoers, Christians, that's often neglected by Hollywood.

Son of God's audience was 62 percent female, and 82 percent were 25 years of age of older. They gave the movie an "A-" CinemaScore. Without a precedent for a movie like this (nearly all of Son of God already aired on TV via The History Channel's The Bible mini-series), it's unclear exactly how well Son of God will hold in the coming weeks.