Monday, March 18, 2013

The Bible's Ratings Rise in Third Week

History’s Sunday night was a historical cable powerhouse with both The Bible and Vikings up from the previous week. The third two-hour episode of the 10-part miniseries The Bible garnered 10.9 million total viewers, up from the 10.8 million the Mark Burnett- and Roma Downey-produced show received for its second episode March 10. While down in viewers from its massive March 2 debut, the mini again was the most-watched show on TV on Sunday night, topping AMC’s juggernaut The Walking Dead (10.8 million) and all other broadcast and cable competition in total viewers. Sunday’s episode was up in key demos as well, drawing 4.2 million in adults 25-54 (compared to 3.8 million the week before) and 3.5 million adults 18-49 (compared to 3.2 million March 10).