After a successful campaign in theaters across the U.S., producers have just pacted with Freestyle Releasing to distribute Beyond The Mask on June 5 for traditional, weeklong runs. The film stars John Rhys-Davies (Killing Jesus, The Lord Of The Rings). The same co-writer of the faith-based phenoms Fireproof and Courageous, Stephen Kendrick, also co-wrote this film.
Freestyle Releasing also distributed God’s Not Dead on behalf of Pure Flix last March to great success. On a $2M budget, they earned a hefty $60.7M gross.
The agreement with Freestyle comes after producers have already pre-sold more than $470K before bowing in theaters this past Monday. Each showing of the $4M-budgeted film played for one night only in each theater. So far, they have played on 365 screens in all 50 states. On Monday, when Beyond The Mask opened on 181 theaters, it had taken in $242K, which translated into a per screen average of $1,300.
The film was co-written by Kendrick (Courageous, Fireproof) and Paul McCusker. It co-stars Kara Kilmer (Chicago Fire) and Andrew Cheney (Seasons Of Grey).
The production, marketing and distribution of Beyond The Mask has been completely grassroots. They started off with a Kickstarter campaign in 2011, raised the money, produced the picture and then worked out a deal with Gathr to help distribute the film. They marketed through churches, social media, home-schooling communities, and with volunteers from across the country.
And this one has a bit of a twist in that it is a period piece. Beyond The Mask follows a leading mercenary for the British East India Company who was double-crossed and is on the run in the American colonies. Working to redeem his name and win back the affections of the woman with whom he’s never been fully truthful, he hides behind a new mask in hopes of thwarting his former employer. As his past life closes in on him, he must somehow gain the trust and the help of his beloved Charlotte — as well as Ben Franklin — while he races against time to defuse a plot of historical proportions. It is being marketed as “a faith-based adventure celebrating grace, liberty and the true freedom that can only be found in Christ.”
“What would I do if we had a huge success? The first thing that comes to mind is creating more films to spread the hope and word of the Gospel and bring stories to families who can enjoy watching them together,” producer Aaron Burns said.
