Wednesday, August 29, 2012

Owl City, Tenth Avenue North Fly Into Top 10

Owl City's "The Midsummer Station" premieres at No. 7 on the Billboard 200 chart, marking the act's third top 10 set. The album's current single, "Good Time" (with Carly Rae Jepsen), has been percolating in the top 15 of the Billboard Hot 100 for the past month.

Owl City's last full-length set, 2011's "All Things Bright and Beautiful," debuted and peaked at No. 6. However, the album only spent nine weeks on the charts - a meager total compared to the 56 frames the act's debut album "Ocean Eyes," spent on the list. ("Ocean" was fueled by the No. 1 Hot 100 single "Fireflies.") It's probably safe to suspect that the new album could have a longer shelf life than "All Things" on the chart, thanks to the popularity of his Jepsen collaboration.

Downloads made up 72% of Owl City's first week, as compared to the 38% they accounted for the #1 title. That's not terribly surprising, as digital sales amounted to 48% of the total sales of Owl City's last album.

Tenth Avenue North also debuted in the top 10 this week, as the group's "The Struggle" arrives at a career-high No. 9 and with a weekly sales peak for the act. Over on the Top Christian Albums chart, the set bows at No. 1 -- the group's second leader on that tally.