Monday, May 9, 2011

Jumping The Broom Sweeps Up

Two wedding-tinged comedies had the misfortune of opening the same weekend. "Jumping the Broom" and "Something Borrowed," debuted closely together in third and fourth, respectively, though "Jumping" was more impressive, due to its far more modest production and marketing. "Something" made an estimated $13.2 million at 2,904 locations, while "Jumping" swept up a nice estimated $13.7 million at 2,035 locations.

The $6.6M-budgeted "Jumping the Broom" was produced by T.D. Jakes' production company. Founding pastor of The Potter’s House in Dallas Jakes told The Christian Post earlier this year that with his film company, T.D. Jake Enterprises, he hopes to change the “Hollywood machine” and widen the relationship between Hollywood and Christians, especially considering the two “haven’t spoken to each other in a while.”. This film is meant to spotlight marriage and abstinence.

Soul Surfer remained in the Top 10 at 9 and is approaching $40 million.