Saturday, April 27, 2013

'Duck Dynasty' Finale Beats American Idol in Key Demo

Nearly 10 million people watched the Robertson family vacation in Hawaii for the Wednesday, April 24 finale.

In comparison, the most watched episode of TLC's “Here Comes Honey Boo Boo” history was 3.1 million viewers (only a third of ‘Duck Dynasty’s’ finale amount).

However, History’s “The Bible” miniseries finale ended their successful run with 11.7 million viewers.

Prior to ‘Duck Dynasty,' 'Storage Wars' was the network’s golden child. Their most watched episode was 5.6 million.

‘Duck Dynasty’ is particularly really appealing to the 18-49 crowd. In this age bracket alone, they scored 5.6 million viewers in the finale, shattering all of A&E’s records. ‘American Idol’ which was airing this same night had 4.13 million viewers in that same age group. However, the Fox reality show was the most watched overall because of their lead of viewers aged 50 and older, and women aged 25-to-54.

Nonetheless, ‘Duck Dynasty’ won in every other key category. In the 18-34 age group, they beat ‘American Idol’ by an impressive 70 percent.

The A&E hit focuses in on the backwoods Robertson family that made millions from their top-notch duck calls. The Robertson family is definitely not the typical reality TV family. They are witty, genuine, and hilarious, but they keep the show completely clean in the process. It’s harmless fun, and has won the family stamp of approval. The Christian family even eats dinner together at the end of every episode. The gun-loving, duck-hunting men are known for their excessive facial hair, and their jabs at one another.

The show has been on hold for season 4 as salary negotiations are going on, but at this point in time, viewers would be shocked if A&E doesn’t come through with their requests.