The Gospel Music Association (GMA) recently announced the renewal of its partnership with GMC to broadcast the Dove Awards.
With the 2010 Dove Awards this past April delivering more than 300K viewers and outperforming the 2009 premiere HH rating by +54%, the GMA is also taking a bold step and hosting the 42nd Annual Dove Awards in Atlanta, GA., the first time the show has taken place outside of Nashville.
GMA's Chairman of the Board Ed Leonard comments, "the experience of attending the Dove Awards in person, with our artists and fans gathered together in the Atlanta community to celebrate the Gospel, is incredible. We want to share that excitement with the people of Atlanta in 2011."
The 2011 Dove Awards will be held in Atlanta's historic Fox Theatre on April 20, 2011, GMA is working in conjunction with the city of Atlanta to host the broadcast, where its television partner, GMC is also headquartered. Atlanta is the home of many of the industry's biggest names including Casting Crowns, Chris Tomlin and Third Day.
"GMC is thrilled to present the Dove Awards for another year to Gospel and Christian music fans," said Charley Humbard, President and CEO of GMC. He added, "As the leading television provider of Gospel music, we are dedicated to making GMC the television home of Gospel and Christian music's biggest events."
