Tuesday, October 19, 2010

700K Lite-Brite Pegs Light Up Vevo for David Crowder Band

David Crowder*Band’s “SMS (Shine)” Music Video Debuts Today Using An Unprecedented 700,000 LITE-BRITE® Pegs

The Band’s Latest Original Video Creation Debuts on VEVO with “Artists We Love” Placement

David Crowder*Band’s self-made new music video for their latest single “SMS (Shine)” debuts today using an unrivaled 700,000 LITE-BRITE® pegs. The video also features dancing monkeys, jumping frogs and of course an appearance from the David Crowder*Band themselves.

The video portraying a love story made completely of LITE-BRITE® pegs was done solely by hand. Even details such as the piano playing in the background and the monkeys beating a drum in perfect time was done free of digital affects and computer animation. It took 2,150 man hours, 1,200 LITE-BRITE® images, 83 friends and 148 pizzas to complete the video.