Focus on the Family has generated a ton of earned media from their Super Bowl buy. It was a brilliant move on their part and dramatically increase their awareness.
Two ad agencies monitored the Twittersphere to determine which brands won consumers' hearts and minds. After all, brands aren't just what the ad makers say. Brands are also what the public thinks. FOTF faired well, finishing in third place.
In contrast, according to the USA Today Ad Meter, it finished toward the bottom of the pack.
