Focus on the Family will air its first Super Bowl spot during the upcoming Super Bowl game. The 30-second ad will feature Tim Tebow, a former quarterback with the University of Florida's Gators and 2007 winner of the Heisman Trophy, along with his mother Pam.
"Tim and Pam share our respect for life and our passion for helping families thrive," Jim Daly, president of Focus of the Family, said in a written statement on Jan. 15.
Focus on the Family spokeswoman Lisa Anderson would not reveal how much her organization paid for the ad or provide further details about it. But she told CNNMoney.com that the funds were donated specifically for this purpose by unnamed individuals. She said the money did not come from the group's general fund.
CBS, broadcaster of the 2010 Super Bowl game, is charging about $3 million for 30-second spots, according to spokesman Dana McClintock. But CBS would not reveal how much it charged Focus on the Family for their ad.
