Matt has a nice quote and insight on Christian music:
I recently read a book called Rapture Ready. The author breaks down Christian music into three categories. One is a ministry focus, two is more of an entertainment focus, and three he calls "a transformational artist"—artists in the Christian marketplace who are doing really good music that can reach the culture at large. I think we are comfortable with doing that [from within the CCM industry], as opposed to grumbling about it and wishing we were on the other side. We have had a lot of doors open to us over the years, so I hope it reaches people on both sides of the fence.