GMC has a fantastic article on the lack of a consistent female presence on the Christian charts.
“It’s a struggle for females right now for sure,” Natalie Grant shares. “We’re in a cycle, and it’s been a long one... Today, so many radio stations are programmed by research, and the research often says listeners don’t want to hear from female artists.”
So who exactly is the target Christian radio listener? It’s typically females ages 35–44, the soccer moms affectionately known as 'Becky.'
"Radio programmers are targeting ‘Becky’ because they believe they will get most of the family listening if she is. She’s really the most important one to have on board," Chris Hauser says. “The challenge of the current research model is seeing that very few female voices end up translating well with ‘Becky.’ The big joke is that if the artist’s name is ‘Becky,’ then ‘Becky’ doesn’t want to hear anyone named ‘Becky.’
