Monday, January 22, 2018

NF Is Taking Over the World


NF's breakout single, "Let You Down," earning RIAA platinum certification for total consumption in excess of 1 million singles sold-combining equivalent traditional sales and on-demand audio and video streams. The song has more than 500 million worldwide streams.


2017 saw a seven-year upward success story pay off in a big way for Michigan rapper NF, punctuating his unassuming rise to becoming one of hip-hop's household names. The rapper just surpassed one billion total streams across his career, including more than 700 worldwide streams for his latest album, Perception. "Let You Down" staked out a spot in the Top 15 of the Billboard Hot 100, signaling another first for the artist. It simultaneously hit #2 on Shazam's Top 10 as well.

Next up, NF takes Perception on the road with the 2018 Perception World Tour beginning January 23. 36 of the 44 dates have already sold out, with remaining tickets going fast. Fans can visit nfrealmusic.com for the Perception World Tour tickets.

"Let You Down" has served as a gateway for countless new fans to experience NF's third full-length album, Perception, which bowed at #1 on the Billboard Top 200. Upon arrival, it sent shockwaves throughout the culture at large as chronicled by Forbes, Billboard, New York Times, Rolling Stone, and many more. The song has reached platinum status in the United States, Sweden (3x Platinum), The Netherlands (2x Platinum), New Zealand (2x Platinum), Ireland (2x Platinum), Canada, Australia and Italy.

In addition, five album tracks have already exceeded 7 million Spotify streams each as he regularly averages over 20 million monthly listeners and emerges among the "Top 60 Most Listened To Artists in the World" currently on the platform.

As part of his quiet culture infiltration, NF (a.k.a. Nathan Feuerstein) has fast become a streaming phenomenon due to overwhelming fan support. Thanks in part to that same fan movement, NF's third studio album, Perception, exceeded expectations to debut at No. 1 on the Billboard Top 200, marking not only the rapper's first chart topping release, but also his first release to debut in the Top 10 and cementing Perception's accomplishment as a genuine underdog victory. With more than 35 career syncs to date, including looks on ESPN, FOX, Monday Night Football, VH1 and more, NF and his Real Music movement are here to stay.