Monday, May 12, 2014

Sean Astin Notes Christians Are Innovating Movie Marketing

Sean Astin stars in the just released Moms Night Out and  laughs at the fact that he might now be labeled as a Christian filmmaker despite having been in many more mainstream movies.

“What's funny is the idea that I might become a paragon of Christian filmmaking because I've done two Christian films,” he said. “I'm just not going to not make films because Christians are making them if they’re good films.”

“Hollywood is antagonistic to Christian films because of forces that are hard to describe, but Christians have made things difficult for themselves by the way they approach the outside community,” he continued.

Astin said people need to forget about those “who grab the microphones and yell the loudest.” The fact is, people are hungry for family-friendly, faith-based entertainment and studios are finally starting to listen.

“The Christian ground game is presently revolutionizing marketing in filmmaking,” he explained. “It's not a subtle thing, and it's a great thing and it's not owned by the Christians. They are just getting there first because they’re tired of not being able to get their product into a wide marketplace.”

No matter your faith, Astin hopes his new movie will allow the audience to stop, breathe and reflect for a minute.